5616744055

Digital Marketing Manager 

The Digital Marketing Manager will play a key role in the day-to-day digital operations in your organization. As a member of your Marketing team under the direction of a Director, Digital Strategy, the Digital Marketing Manager,  I will assist in managing all aspects of the web presence of your company, including Search Engine Optimization, Paid Search/SEM Campaigns, Email Marketing, Web Design/Development project management and more. We are highly motivated and will become a key contributor to you, Our experience with managing successful digital campaigns are focused on lead generation, customer acquisition, user experience, analytics reporting, digital product management (mobile apps) and more.

Email: TvMediaRelations@aol.com

“To laugh often and much; to win the respect of intelligent people and the affection of children...to leave the world a better place...to know even one life has breathed easier because you have lived. 

This is to have succeeded.”

Ralph Waldo Emerson

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The following guidelines should be helpful.

Ideas from the web:
  • Coupon (Voucher) / Deal Publisher offers coupons and deals to site customers, to be redeemed in-store or online.
  • Email Marketing Publisher distributes offers and links via email campaigns.
  • Loyalty / Rewards Publisher’s business model is based on loyalty or rewards; for example, points, donations, or other rewards for purchasing at select merchants.
  • Mobile / Tablet Application Publisher develops search, shopping, and comparison experiences optimized for mobile devices or presents advertiser’s link and offers within mobile apps.
  • CPA / Sub-Affiliate Network Publisher distributes links and offers to third-party publishers.
  • Search Search publishers promote advertisers via search engine marketing (natural or paid).
  • Price Comparison Comparison shopping sites present online storefronts where consumers search and compare products and services.
  • Social Shopping Social shopping sites usually combine shopping with user recommendations, reviews, lists, and other social network features.
  • Software / Technology Publisher presents links within a web-based downloaded application add-on extensions.
  • Content / Niche Content sites and bloggers present original content that attracts audiences with shared interests.
  • Services / Tools Publisher offers advertiser a service to assist with their online campaigns. Includes publishers that create 3rd party tools for other affiliates, but do not directly promote the advertiser; for example: coupon aggregators, video and content creation; etc.

DUTIES THAT YOU WILL LEARN OR WE CAN DO THEM FOR YOU!

  • Search Engine Optimization (SEO) – Plan and execute SEO campaigns in partnership with external vendors/agencies across portfolio 
  • Paid Search Campaigns (SEM) – Develop and oversee the optimization of Paid Search/SEM and display campaigns including ad copy, creative and keyword development with external vendors/agencies.
  • Email Marketing – Partner with Director, Digital Strategy in development and rollout of Email Marketing acquisition programs across multiple business units.
  • Analytics/Data Mining - Regular use of Google Analytics to glean insight and report traffic/acquisition/behavioral trends and campaign performance to business units.
  • Keyword Research – Manage, coordinate and contribute to keyword research & opportunities based on shared objectives and KPI’s of each business unit.
  • Content Management – Oversee/edit standard web content requests across multiple content management systems, both directly and with assistance of external vendors/agencies.
  • Vendor Management – Assist in day to day relationship/weekly calls with external digital agencies and vendors in partnership with Director, Digital Strategy.
  • Web Design & User Experience – Assist in management of new/existing web development projects and needs across the organization including optimization of landing pages.  
  • Successful track record of managing Lead Generation and Customer Acquisition campaigns.
  • Proficiency in web analytics and reporting, specifically Google Analytics.
  • Experience editing web content through a variety of content management systems.
  • Experience working with cross-functional teams and external vendors/agencies in large enterprise setting.
  • Strong project management and organizational skills with ability to work in a fast paced environment across multiple business units.
  • An industry thinker with an understanding of next generation Marketing Technology

THE BUSINESS 

Topics we can assist you with to include, but not limited to: 

  • How to organize and present yourself or your company to anyone with confidence 
  • 5 ways to improve your personal or business website
  • Writing about you or your company
  • Improving your personal or business online profile
  • How to utilize social media networking to your advantage
  • Pricing yourself and your products or services
  • Receiving exposure for yourself or business 
  • Broadening your audience and reaching out
  • Options for selling yourself and business
  • How to approach and make contact with businesses and other venues for possible shows or representation, and more
  • Critical analysis and recommendations to improve your website
  • Presenting your business
  • Contract review and/or negotiation
  • Mediation and dispute resolution
  • Write/rewrite/revise/edit an resume or personal and business statement
  • Custom content for personal or business website
  • Seminars and lectures =Writing, Speaking, and Seminars